You are the department head of a marketing firm that has been given the assignme

You are the department head of a marketing firm that has been given the assignment of creating a marketing plan to sell Netflix to the Hispanic population. In a 3 page (double spaced) document explain how you would assess and focus on the difference in culture, however also remember the differences even in sub-cultures. What approach would you take to insure the campaign was successful? Please document and use citations and refernces

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